- the beliefs or opinions that are generally held about someone or something
In public relations, reputation is discussed often and in-depth. Relationships with the public, corporate social responsibility, and brand personality all in some way affect the reputation of a brand or person. Naturally, there are textbook ways to go about keeping a sparkling stature, but for it to be genuine, intentions have to come from guts and the heart. If you are only doing the things to get you by in the spectrum of honorable character, an image can be easily broken by one misstep.
This got me thinking of how people personally manage their reputations. We try so hard to control how others perceive us; however, we essentially can’t manipulate what others think very much.
There are a few things you can always make sure you do to keep your image genuine and true.
- Show; don’t tell. “Actions speak louder than words.” Personally, I usually ignore life catch-phrases like these anytime they are brought up in conversation, but yet again I am reminded of their accuracy. When you talk about how willing you are to lend a helping hand to those in need, people have to take your word for it. Well, if they don’t necessarily know you very well (meaning: they don’t know if you are a liar or not), they will have skepticism. However, if you respond to their time of distress with a smile or they witness you exercising your servitude to society, they will not only see you as accountable but honest. And honesty isn’t something you can lie about.
- Transparency. There is a difference between being open and allowing others to see your true character and being an “open book.” Sharing your ideals, communicating your beliefs and continually following through with your promises show that you are being true to yourself, which is the first step in being able to be real and true with others. However, that does not mean every thought that crosses your mind needs to be shared with you family, friends, and the public.
- There’s always going to be “that guy.” You could be the sweetest and juiciest peach, but there is still going to be someone who doesn’t like peaches. You could be the most genuine, honest, transparent, loving, and dedicated person, but your vibes just don’t line up with someone else. That’s okay. It most likely has nothing to do with you. If I find out someone doesn’t like me, I get very anxious and stressed. What did I do? Should I talk to them? What can I do to try to convince them that I’m a decent individual? Well first off, the moment you think you need to prove yourself to someone is a generally a good time to just stop. You put yourself out there and didn’t get 100% approval, so what? The only person I can think of getting close to that much of a satisfaction rating is Beyonce, and we are not going to set unrealistic expectations for ourselves, okay? You don’t need to exert copious amounts of energy into impressing someone who may not change his or her mind in the end. When you have self-love and self-confidence, the opinions of others do not play a leading role in how you view yourself anymore.
So, yes you should give a d@#% about your reputation a little bit.